AI video production agency · Canada · FR / EN
AI video, directed by humans.
Thunder Reel Productions makes ads, social video and brand films with AI video tools, under human direction. In Quebec French first, and in English.
01 · Work
Work
Three spec projects, made in-house to show how we work. No clients, no real brands.
02 · How we make it
AI tools. Human decisions.
Every video starts with an idea written by a person. AI video tools are used to generate and explore images; direction, shot selection, editing, colour and sound stay in human hands.
Script and boards
Written by people, before anything is generated.
Generation
Shots created with AI video tools chosen for each project.
Direction and selection
We keep the shots that serve the story. The rest goes in the bin.
Edit, colour, sound
Finishing is done by hand, frame by frame.
FR-CA and EN versions
Adapted for each audience, not just translated.
03 · Services
What we make
Ads
Short ads, 15 to 60 seconds, for the web and social platforms.
Social video
Vertical and square formats made for Instagram, TikTok, YouTube Shorts and LinkedIn.
Brand films
Longer stories about who you are and why it matters.
Bilingual versions
A French and an English version of every video, made for Quebec and the rest of Canada.
04 · Plans
Monthly plans
Three monthly retainer plans. Pricing is shared after the discovery call.
Essentiel
4 short videos (15 to 30 s) a month · FR-CA and EN versions · 9:16 and 16:9 formats · 2 revision rounds · first cut in 7 to 10 business days · organic usage rights
Choose EssentielCroissance
8 videos a month: 2 × 30 s ads and 6 social videos · 9:16, 16:9 and 1:1 formats · first cut in 5 to 7 days · organic and paid digital usage in Canada for 12 months
Choose CroissancePartenaire
14 videos a month: one 60 s hero film, 3 × 30 s ads and 10 social videos · all formats · captions in both languages · priority first cut in 3 to 5 days · paid usage in North America for 12 months
Choose Partenaire
Plan contents are indicative. They will be confirmed in writing in your quote.
05 · Process
From idea to delivery
Brief
You fill in the form. We get in touch to pin down the goal, the audience and the tone.
First cut
We write, generate, direct and edit a complete first version.
Revisions
Your notes, our changes, within the number of rounds in your plan.
Delivery
Final files in French and English, in the agreed formats, with the list of tools used.
06 · Rights and provenance
Rights and provenance
AI raises fair questions. Here is how we work.
Human direction
A person writes, selects and approves every shot we deliver.
Documented tools
We record the tools used on each project and give you the list.
Faces and voices
We do not use a real person's likeness or voice without their written consent.
Rights in writing
Usage rights for the final files are set out in your agreement, project by project.
Tool terms
AI tool terms of use change often; we check them before each project.
07 · Questions
Frequently asked questions
What is “AI video, directed by humans”?
The images are generated with AI video tools, but the idea, script, shot selection, edit, colour and sound are done by people. AI is a production tool, not the author.
Do you work in French and English?
Yes. Quebec French comes first, and every project can be delivered in French and English.
How much does a video cost?
It depends on the format, the volume and the usage rights. Fill in the brief and we will send you a clear quote, with no commitment.
Which tools do you use?
We pick the tools for each project and its constraints. You get the exact list on delivery.
How soon do we get a first cut?
It depends on the plan and how complex the project is. The timing is set out in your quote.
Who owns the rights to the videos?
Usage rights are defined in writing in your agreement, before the project starts.
08 · Contact
Start a Brief
Tell us about your project. A few lines are enough to start.