

The brief
A 30-second ad that turns the first coffee of the day into a small ritual. The brand is a made-up neighbourhood roaster.

The idea
One slow camera move through steam and early-morning light. A calm voice-over, warm tones and no hard sell.

Video coming
We haven’t produced this one yet. When we do, it will play here.
Where it stands
This is a spec project. It hasn't been produced or aired, so there are no results to share. The finished ad will go here.
- Client
- None. This is a spec project.
- Year
- 2026
- Format
- 30-second ad · 16:9 and 9:16
- Brand
- Coffee roaster (fictional)
- Made with
- AI-generated images, edited and finished by people
- Who does what
- Script: people · Images: AI tools · Edit, colour and sound: people
Mood images. We generated these images for this site to show the mood. They are not frames from a finished film.
Credits. Idea, direction and production: Thunder Reel Productions. Spec project, no client.
